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How do you market to people in pain, without causing more of it? This blog tackles the unique challenges of pain care communication, from emotional nuance to regulatory pressure, and why traditional marketing playbooks fall short.
MOXY Company, a 100% women-owned healthcare brand strategy firm, is ranked No. 167 on the 2025 Inc. Regionals: Southeast list, recognizing the fastest-growing private companies in the region.
The healthcare marketing landscape is undergoing a rapid transformation driven by evolving technology, shifting consumer expectations, and the increasing influence of artificial intelligence. As patients demand greater personalization, transparency, and accessibility, brands must adapt their strategies to remain relevant.
How will TikTok's uncertain future impact medical marketing? This article dives into the platform's rise, its unique role in healthcare outreach, and what marketers can do to adapt to potential changes. Explore strategies for staying ahead in a shifting digital landscape.
How can artificial intelligence (AI) revolutionize how patients and physicians communicate? Our latest blog explores how AI is transforming healthcare—from helping patients articulate their symptoms to empowering doctors with actionable insights. Learn how this technology bridges gaps, builds trust, and paves the way for smarter, more connected care. Read more to see how AI could not just change healthcare—it could make it more human.
We believe that success starts from within. By nurturing both our business and team through certifications like our Women’s Business Enterprise certification and opportunities like Forbes Communications Council, we foster a culture that prioritizes health, collaboration, and innovation. Our all-women team champions physical and mental wellness to ensure a productive and supportive environment.
Healthcare marketing goes beyond awareness—it’s about navigating challenges such as regulatory compliance, insurance barriers, and payer policies. Effective campaigns require a deep understanding of these obstacles to ensure treatments reach the patients who need them. By focusing on trust-building, patient education, and compliance-driven messaging, marketers can bridge the gap between innovation and access to care.
Healthcare influencers are reshaping how patients access information. Discover how leveraging Digital Opinion Leaders can either build trust and expand your brand’s reach—or risk damaging your credibility—in the digital age.
As a second year Intern at MOXY Company, utilizing Canva has been a key skill and tool in completing my everyday tasks. Hi! My name is Marguerite Wynne and today we are going to deep dive into the world of Canva.
Learn why mastering CPT codes and RVUs is crucial for optimizing brand and marketing strategies in orthopedic practices. Enhance your practice's efficiency and profitability with these essential insights.
Meta Platforms recently introduced their new social media app, Threads. Comparable to Twitter, the platform allows users to post their own threads, facilitating engaging and collaborative discussions amongst a multitude of participants.
The paradox is striking: each year, billions of dollars pour into research and development (R&D) in the healthcare sector, with a significant portion equally invested in marketing these breakthroughs
Google Call Ads are a powerful tool for driving direct calls to your practice and can also effectively drive digital traffic.
Physicians hold a position of authority and trust in the healthcare field. When it comes to medical decisions, patients often look to their doctors for advice and guidance.
YouTube has announced a variety of new features exclusively for health professionals using the platform. These features include panels for health source context and an exclusive health content shelf.
Instagram is constantly rolling out new features. As Instagram stated, “Our features help you express yourself and connect with the people you love.” In healthcare social media marketing, these new features will allow you to bring your healthcare brand to life.
Blogs give brands and companies a voice that is long-lasting and inexpensive. This voice can be used to educate an audience on their product, service, or industry.
Target markets are essential for a business, especially a start-up, to be successful. Understanding what they are and how they can be utilized is so beneficial.
Youtube is the second largest search engine in the world. Learning to utilizie it to the advatage of your business can be a game-changer!