The Power of Public Relations in Healthcare

Trust & Credibility Are Everything!

Earned media—the exposure you gain through organic coverage from third-party outlets like news publications, interviews, online reviews, and social media mentions—can elevate your reputation and position your organization as a leader in patient care.

We help healthcare organizations strategically secure earned media that makes an impact.

What is Public Relations?

Public relations in healthcare focuses on managing and enhancing the reputation of providers, medical organizations, and healthcare companies. Unlike paid advertising, PR relies on earned media coverage—mentions, articles, interviews, and other unpaid publicity from trusted external sources. This type of exposure is essential for establishing legitimacy and building long-term trust.

Why Authentic, Unpaid Media Matters

  • Unlike paid ads, which audiences often view as promotional, earned media carries the weight of third-party validation. When journalists, influencers, or patients talk about your healthcare services without compensation, it signals to the public that your expertise and care stand on their own merit.

  • In healthcare, trust isn’t easily earned—but authentic media can fast-track that process. A feature in a respected publication or a patient success story shared organically on social media can have a powerful impact on public perception. People trust recommendations from credible sources, and unpaid media offers that validation.

  • Ongoing media coverage helps maintain and enhance your reputation over time. Positive PR doesn’t just highlight what you do well—it reinforces your consistent dedication to providing high-quality care and innovation. This is particularly crucial in competitive fields such as orthopedics, spine care, or pain management.

  • Authentic media coverage positions your organization as a leader in your field. Through expert commentary, medical advancements, or patient success stories, PR establishes your role as a trusted authority that the public, peers, and media can turn to for information.

Public Relations Drives Long-Term Visibility

One of the greatest advantages of PR is its longevity. While paid media offers immediate results, earned media often continues to drive exposure long after publication. Articles, interviews, and online mentions can remain searchable and shareable for months or years, driving ongoing visibility and engagement.

Where Our Clients Have Been Featured

Key Components of an Effective Healthcare PR Strategy

  • Compelling Storytelling: Sharing authentic stories of patient success, medical breakthroughs, or community involvement resonates with both the public and the media.

  • Strategic Media Outreach: Building relationships with journalists, healthcare writers, and influencers ensures that your stories are told by trusted voices.

  • Reputation Management: PR isn’t just about securing coverage—it’s about consistently reinforcing positive messaging while mitigating any potential reputational risks.

  • Amplification: Once earned media is secured, leveraging it across social media, websites, and newsletters further maximizes its impact.

Earned Media Outperforms Paid Media in Building Credibility

  • Trust & Objectivity: Unpaid media coverage is seen as more credible and unbiased compared to paid ads.

  • Organic Engagement: Authentic stories are more likely to be shared, discussed, and remembered by audiences.

  • Lasting Impact: A positive feature or mention in a trusted publication often has long-term SEO benefits and continues to drive traffic and visibility.

Let’s Build a Strong Healthcare PR Strategy

At MOXY, we specialize in crafting authentic PR campaigns that highlight your strengths and drive meaningful media coverage. Our tailored approach ensures that your healthcare organization is featured where it matters most, reinforcing trust and attracting patients.

Our services include:

  • Media relations & press outreach

  • Story development & message crafting

  • Thought leadership opportunities

  • Reputation monitoring & management

  • Amplifying earned media through digital channels

Let us help you tell your story authentically and build lasting credibility. Contact us today to learn more about our public relations services in healthcare.