Top 5 Marketing Trends in Healthcare for 2020

A new year and a whole new decade are here! What are marketing experts like those at MOXY Company saying about how new marketing opportunities will affect healthcare marketing in 2020? Here is our list of the top 5 marketing trends we see in healthcare for 2020.

Video Content Is How To Connect With Patients

You may think that video ads for your healthcare practice are timely, expensive, and that patients won’t search for them or will scroll on by them when they’re on social media. Think again.

According to HubSpot, 45% of consumers watch at least an hour of video content on Facebook, Instagram, and now even TikToc every week. That’s a HUGE audience!

Determining whether or not videos for Facebook or Stories on Instagram are right for your practice might be a tricky feat for you to perform. But at MOXY, we live and breathe social media and all things digital. We can help you come up with a video marketing strategy AND help you create the perfect videos too. All you need is your mobile phone. Really! Trust us!

Instagram Stories Will Before More Popular Than Ever

Instagram reports that 500 million accounts post Stories every day, and that ⅓ of those viewed are from business accounts. The proof is in the pudding - an active Instagram presence is a must-have for healthcare practices, especially any who have Millenials as patients, or patients whose caregivers are Millenials.

And posting a photo every few days isn’t enough. It would be best if you created engaging Instagram Stories that your patients will find compelling to keep them following you and coming back for more. The best way to reach patients is to educate them through social media.

Localized Content for Google Search Will Make or Break You

Even if your practice draws patients from across the country, the closer a patient in need of care is to your office, the more likely he or she will contact you. Can potential patients find you?

As proof, Google has reported a considerable increase in local searches - both through desktop and mobile searches. From 2015 to 2017, the world’s #1 search engine saw a 150% increase in searches that included “near me now.” Want to know what’s even more impressive? That increase in mobile Google searches for the same period was 200%!

If your website isn’t optimized to attract local patients, you need MOXY Company’s search engine optimization (SEO) expertise to help you attract patients near you, and at the exact time, they need you.

Healthcare Practices Will Need More Targeted, Personalized Messages to All Patients

All healthcare practices, even those who practice a specialized kind of medical care, have different demographics of patients. Your patients’ demographics may include their age, stage in life, such as raising a young family or getting used to being empty nesters, as well as different reasons they are coming to you for treatment.

While we’ve always told our healthcare clients that you need to market to each of your audiences individually, segmenting the list of what message you want each group of patients to see will become more critical in 2020 than ever before.

Why are targeted, personalized messages going to be on the rise? Simply put, the digital platforms that healthcare practices find most successful - such as social media and Google Ads - are always making it easier than ever to finetune who sees a particular ad. If you are a cancer center, for example, you’ll need specific campaigns for the different types of top cancers you treat - such as breast cancer and lung cancer - to really connect with patients who are going through similar, but different healthcare journeys.

Managing Your Online Reputation Will Be More Important Than You Ever Thought it Could Be

We know that receiving a negative online review about your practice can make you feel like you’ve got a black eye. New data is showing us that these negative reviews are more dangerous than previously thought.

Consumers - including patients - are increasing telling marketing researchers that they only want to patron businesses that have, at a minimum, a 4-star rating. While we know you can’t please everyone, and there will always be that wayward negative review, you can offset its effect by creating a solution to motivate happy patients to review you on popular sites like Google, WebMD, Yelp, Healthgrades, and Facebook.

MOXY Company Is Here to Help Your Healthcare Practice’s 2020 Marketing Efforts

Whether you’ve been doing traditional marketing and don’t yet have a large online presence, are working with someone else but aren’t quite happy with their results, or find your staff too busy trying to handle practice management tasks and digital marketing, we’re here to help. We work with a variety of healthcare practices from around the country who all come to us for the above-stated reasons. We can evaluate an existing campaign and pick up where you last left off, create something new from the ground up, or help you rebrand your practice.

For healthcare marketing strategies in 2020, call MOXY Company today by filling out our online form or calling us at (985) 256-0720.