Reach New Patients With Facebook Ads
At the close of Q3 in 2022, Facebook had a combined 266 millions monthly active users. If your healthcare organization is using Facebook marketing, you’ve taken an important step to growing your exposure on social media. But, are you seeing the engagement you want? If not, what do you do now? Head over to the Facebook Ads Manager and create an ad.
Do you really need run Facebook ads? YES!
Here are the statistics. Data shows the organic reach of a Facebook post is less than 6% of its Page Followers. The average paid reach is 27.3% higher than the average total reach. That’s the difference! That’s how you reach patients.
If you want to make sure both your regular and new patients are seeing your Facebook Page content, paid social media healthcare advertising is the key to gaining more exposure.
What exactly is a Facebook ad campaign?
A Facebook Ad is simply a post or series of posts that are promoted to be shown to a specific target audience. Facebook ads are cost-effective compared to other advertising platforms. When Facebook believes your ad is a good fit for your target audience, they’ll lower your Cost Per Click (CPC) score. Here’s another bonus! Your Facebook ads can also be run on Instagram at the same time.
What’s the benefit of using the Facebook Ads manager? Facebook will walk you through each step when creating an ad campaign. With 12 steps, they are very detailed when it comes to creating ads and even offer complete customization and control over your ads! You can choose from several different types of ads - photo, video, slideshow, carousel and more.
The first step when creating a successful campaign is to know your objective. You’ll want to strategize and determine what the goal of your ad will be…..a phone call, website visit, video views, complete a form. Before you even begin creating your campaign, here are things to consider:
What product or service/procedure am I trying to promote?
Who am I targeting in these ads? Established patients or potential patients?
Do I want people to call my practice, visit my website, schedule an appointment, or just know about my practice?
How much am I willing to spend per day and per month on this campaign?
Once you have an answer for these questions, you will have no problem setting up a Facebook ad campaign!
Does it really work?
Yes! Facebook actually allows you to view case studies showing how ads are used in certain industries. There are campaigns where healthcare practices were able to increase the number of new patients per week through video and lead ads. How did they do it?
As we mentioned before, objectives are necessary when creating a Facebook campaign. The clinic’s objective for their campaign was to raise awareness for their practice. The team created video advertisements to inform potential new patients about the clinic. They also gave viewers a quick walkthrough of the new clinic and introduced them to the doctor.
You do not need a fancy camera, lights, or a production crew to create this type of video ad - your smartphone will do! We believe in “short and sweet”. Research shows that the average attention span for an online video is about 60 seconds. Make every second count!
You can also use Facebook ad tools such as “lookalike audiences”, allowing them to target their ads to potential patients similar to those who watched and engaged with their video ad.
Overall, they were able to generate over 300 leads, with 70% of leads scheduling an initial consultation in the three and a half months that their campaign was running. What an awesome success story!
Are you ready to get started with your Facebook ad campaign? Let us help! MOXY Company is your team of experts when it comes to social media ads. Contact us today to get started on your campaign!