Bridging the Gap: Advocating for Insurance Coverage of New Medical Innovations
The paradox is striking: each year, billions of dollars pour into research and development (R&D) in the healthcare sector, with a significant portion equally invested in marketing these breakthroughs
Why Would You Run a Google Ad Leading to a Phone Without a Person Available?
Google Call Ads are a powerful tool for driving direct calls to your practice and can also effectively drive digital traffic.
The Evolution of Medical Device Marketing: Physicians & the Power of Visual Endorsements
Physicians hold a position of authority and trust in the healthcare field. When it comes to medical decisions, patients often look to their doctors for advice and guidance.
The New YouTube Health Certification & Exclusive Features for Healthcare Professionals
YouTube has announced a variety of new features exclusively for health professionals using the platform. These features include panels for health source context and an exclusive health content shelf.