YouTube for Healthcare
YouTube has become an important marketing tool in this new age of technology and social media. Anyone can be on YouTube, whether they want to build a career there, want to have some extra fun or want to build an online presense for a brand outside of YouTube.
From creating organic promotional videos to collaborating with influencers or just running ads, Youtube can be a gold mine for growing your medical business and reaching new people.
Why Should Physicians and Medical Professionals be on Youtube?
The first, and most important reason you should be on YouTube, is because your clients, customers and patients are on Youtube. People spend hours a day watching videos on the platform, and your video could be the next one that they watch!
Youtube is an incredible marketing tool because:
2 billion Monthly active users on Youtube
75% of Americans aged 15+ are on Youtube regularly
Unlike other social platforms, there is no significant drop off with active users aged 40+
Over 100 localized versions of Youtube that are country-specific
Youtube can be viewed as both a social media platform and a search engine, which is why it has gained the second-place spot for Most Popular Website, just behind Google.
In the past few years, YouTube has been making huge strides to ensure that it is highlighting credible health information on the platform. Making this year a better time than ever for medical professionals to being marketing on YouTube.
How Should a Medical Business or Health Professional Use YouTube?
The first task is to create a quality YouTube channel. This means naming your channel something that makes sense for your brand, filling out your profile fully, including where potential customers can find you online (or in person if relevant).
Then, you can begin using all the tools and resources within YouTube that will encourage users to watch your videos all the way to the end, and interact with them.
User Retention can be thought of as the most important goal to reach when doing marketing on YouTube.
For a new channel, the majority of views on a video are usually gained due to the recommendation system of YouTube. This system is built on the basis of finding videos for users, meaning it takes past videos viewed and determines a list or category of what that user may want to watch now. The higher a video or group of videos gets on user satisfaction, the more likely YouTube is to recommend that video for someone with similar interests.
The Best Ways to get Maximum User Satisfaction and Increase Viewer Retention are:
Have high-quality content- clear, concise, and interesting videos.
Have good descriptions that explain each video without giving up key points - they need to watch the video to get all the information.
Utilize thumbnails- do not just take a screenshot of your video. Customize your thumbnails to encourage people to click on your video and make it stand out in the feed.
Engage back with the audience via comments on your video and other related videos in your feed.
Communicate creatively about your topics in a genuine way.
How Can a Medical Business or Physician Channel Grow on YouTube?
Everyone wants a big audience with lots of user engagement, but how can a business or brand new to YouTube gain that popularity?
The simple answer is to have a plan and stick to it. Create a schedule of how often you want to post new videos and do not miss any days. The best way to figure out what to post is to keep in mind your purpose for creating your channel, and build content around topics that are important to your brand, that would be of interest to viewers.
If your topics can relate to a current trending topic, then it will be worth taking the time to put together a last-minute video to take advantage of the trend, but you don’t need to rely exclusively on trends to get your content seen in YouTube.
If organic growth is taking longer than you would like, a quicker way to grow your channel is to utilize Ads on YouTube.
Ads on YouTube are flexible. You can have a banner pop up on videos, create skippable trailers that play before or after videos, or spend the most money for commercials that are played that cannot be skipped. All Ads are run through Google Ads, due to Google owning YouTube.
If you have a quality video, that explains your topics in a fun and engaging way that makes people want to watch and interact, that is a great candidate to use for an ad on YouTube.
Utilizing Ads on YouTube allows for quicker growth, but do all require a certain budget and an advanced YouTube marketing strategy.
You can take the guesswork out of YouTube ads by reaching out to us at Moxy for help. We can assist you with marketing on YouTube, perform a professional audit of your current social media presence and help you reach more people while growing your brand. Click here for our online contact form to learn more about what we can do for you!