Using LinkedIn for Businesses or Brands
LinkedIn is one of the most "professional" social media platforms, meaning it is out of the ordinary to post personal updates or nonchalant posts (like Instagram or Twitter is used for). You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. With having over 660 million "professionals," reach is still very extensive. Still, it can have a more specific target audience, making it a perfect platform for businesses! LinkedIn has defined itself as "the world's largest professional network on the internet”.
How to grow on LinkedIn?
LinkedIn is a powerful tool businesses or brands can utilize to grow awareness and subsequently grow the company as a whole. A LinkedIn profile is free to start, relatively easy to use, and allows for exponential organic growth. LinkedIn gives a few tips on how to maximize your profile:
Constantly refine your profile to be up to date and informative! This will improve the contact rate.
Aim to complete your profile entirely. Showing completeness will thoroughly show what your business or brand is certified in or capable of!
Make your account accessible- meaning it should be effective and easy for prospecting consumers or employees to understand your company!
Curate posts to have rich media. Using images in posts shows to have 6x the amount of user engagement over text-only content.
How can companies better use LinkedIn?
LinkedIn has many free tools that can help companies grow, but many highly favorable tools require purchases to use. Some of the tools are:
Boosting posts as Sponsored Content- allowing your account to show its best post to create further engagement!
Creating LinkedIn ad campaigns- allowing your content to reach those outside of your general following!
Using advanced analytics- allowing your company to manage the content effectively by seeing what does the best and what does not!
Many of the advertisement tools on LinkedIn allow your company to target a specific audience or a specific place. These tools may seem simple or useless, but they have proven highly effective. When a company posts on the general feed, many disregard it as the company is not of value or interest to them, but when you can target specific demographics, your ROI will increase tenfold.
LinkedIn is the world's largest professional platform. From advocating for your company to recruiting the best candidates, there is much to gain from using this platform.
If you would like to start marketing your brand or business on LinkedIn or need a professional audit of your current social media presence, reach out to us at MOXY Company. Click here for our online contact form!