Blogging
Blogs give brands and companies a voice that is long-lasting and inexpensive. A brand's voice can be used to educate an audience on a product, service, or industry.
Since blogs never expire, they must be written to attract your target market. Writing blogs on topics relevant to your services allows you to build your online authority and create trust with your current and future customers. Well-written blogs increase user engagement and can improve your website’s visibility in Google.
What is a Blog?
Britannica defines a blog as an online journal where an individual, group, or corporation presents a record of activities, thoughts, or beliefs.
Blogging for business goes far beyond this simple definition and becomes an essential marketing piece for all companies. A blog provides online visibility and lets you share your voice and expertise with potential clients and customers.
What do Blogs do?
Blogs help websites get ranked on Google searches allowing companies to grow their exposure and audience online.
The blogs achieve this goal by:
Creating indexed pages on search results that allow customers to find you online precisely when they need you.
Creating content that can be shared via social media, text, or email.
They have CTAs (call to action) that direct users to other helpful information on a company's website. When customers spend more time on your website, Google ranks your site as valuable and helpful to people, and this can increase your rank in search engines.
Are Blogs Effective?:
A blog with helpful content shows that your company/brand is trustworthy and a thought leader, making the blog essential and effective for finding and maintaining clients and customers.
Many people have deemed blogs one of the most vital marketing tools in the digital space. Blogging allows businesses that utilize them properly to outshine their competitors.
How to Create a Successful Blog:
When you set out to write a blog post, the first thing to do is to decide whom you are targeting with the post. Your future customers, clients, or patients may have very different needs than those currently receiving services from you. Deciding whom you are writing for is step one to a well-written post.
When you know whom you are writing to, it’s time to pick your topic. Think about the questions most frequently asked by your patients, and choose one of them to answer thoroughly in a post.
It’s essential to stay on topic. Staying on a topic will encourage readers to remain on your website and read more content and future articles.
The specific number of words you write in a blog post is less significant than ensuring the topic is fully covered. You may find as you write that you have ideas for future articles. Instead of trying to put all the information into one blog article, jot down your ideas for your next writing session, and continue with your main idea for your original article.
Some Tips on Creating a Successful Blog Post:
Use social media to boost your blog - 97% of successful bloggers post their blogs or links on their social media platforms.
Take your time - The most successful bloggers have reported spending an average of 4 hours per blog!
Be original and add your writing style - about 7 million blogs are posted daily, so there is a lot of competition. Being original allows your blogs to stand out.
Here are some of our favorite Bloggers:
Blogging is valuable for growing and establishing your brand’s online presence. If you are interested in developing your healthcare brand or need a professional audit of your current social media presence, reach out to MOXY Company. Click here for our online contact form!